Kalopsia
Illusions
- Campaign · Motion · Image
wait a sec mate
wait a sec mate
2020
Kalopsia
(Nonprofit organization)
Illustrator
After Effects
Photoshop
"Kalopsia" organize meetings to cleanup the beaches. It connect their conscientious users with each other. It encourages them to create and participate in new meetings, promoting clean beaches and raising conscience in the society.
Our main task was to create the first advertising campaign, introducing their project to the public.
We winking at the target with the quote from one of their referents, the surfer Breno Rigaud "The sea creates illusions, the waves questions and the surf answers". Combining it with the Kalopsia latin meaning (The belief that something is more beautiful than it really is). We create our slowan "The beach creates illusions, the garbage questions and you answer", inviting the viewer to participate and become true that illusion.
Cooperative project carried out by @vieradesign_ | @ramdactusart | @carlos.munnoz