Utopian flaws
Social media
artivism

These data are the representation of some issues and social injustice, they are showing us the flaws in this architecture, in our society, a flaw that breaks the perfect European Union ideal, we can read that perfection in its official "objectives and values".
My project tries to do a bit of justice in social media, because right now, some undemocratic people are using a dirty game creating fake news and lies to generate hate towards the weakest social groups. I want to counter them through their game but with the truth, an indisputable truth that the data give us from reliable sources, it will be hard to doubt the data veracity because the official source will be visible to consult it.

This proposal will be a 3D digital art project that intervenes in the new "public" space, the social media Instagram and its context which promotes idealised images, being perfect for our utopian world and its critics. I've designed a dynamic game of discovery and metaphors, to generate interest in these unattractive topics for anyone in our society (because it breaks our bubble of Eurocentric happiness). I try to promote involvement and participation to talk about these issues in a more pleasant and warm way, among an engaged community. With each theme associated with each room, I want to build a building on our Instagram that represents the raw reality of the European Union.

We'll deepen into different techniques to achieve greater attraction such as the generation of visual ASMR, hyperrealism or augmented reality filters.
We'll try to make the viewer participate with questions that intend not to leave anyone indifferent, encouraging personal reflections, comments and proposals to try to fix these flaws (solve these issues that suffer our society). In the best of cases it will generate debates and exchange of ideas from our neighbours (followers) brainstorming ideas among themselves around these issues that never have the media focus and go unnoticed. Based on these ideas, the neighbors will demand solutions from our president of the neighbour community to fix them.

This artivism project uses the design as a vehicle to denounce the injustices that occur in our society, it's trying to focus on these problems with data. This proposal takes the design out of the comfort zone as it merges different branches of design without having a client, it's crossing the line between art and design which many people avoid and debate, no matter what box you put it in, it has both sides being clearly artivism.
Utopian flaws is a non-profit project and continues to develop, keeping alive and adapting to its neighbors. So far I have worked on my own and for the next rooms I'm looking for funding to be sustainable and collaborators/artists who are interested to collaborate in the project.

We've based ourselves on the idyllic European Union values established on its website to generate the visual identity, I have selected a suitable typeface, Neue World from Pangram Pangram, very human, social, modern and progressive. As a result of the typography and isotype, I've created some pictograms that we will use one per room and also for the thematic sections to help locate the user, such as “Hooking” or “Questions”. They are made up of the isotype itself and inside of it I use some typography module, some form or counterform of some letter that makes an architectural wink and serves to give a clue of what it hides.

We will use the camera blur generated by the depth of field to create a gradient as an audiovisual resource evoking a dream, an oneiric world that is difficult to perceive, to grasp and it fades out easily.
Our voice, our communication, will be warm, human, ironic, close, simple, non-elitist and, above all, transparent. We will even have intimate moments speaking without metaphors to the viewer, being clear and honest. To avoid misunderstandings, manipulation or lies.