- For: Elartedealfa
- Area: Augmented Reality, 3D, Motion
- Tools: Cinema 4D, Redshift, After Effects, Spark AR
- Year: 2023
Elartedealfa is a rhythmmm artist I’ve had the pleasure to collaborate with him and his team, to create this stunning visuals for his awwwesome new EP «¡Pero bueno, Alfonso!».
I’ve made the visuals with 3D motion, this is so versatile. With just a single 3D motion, we can create static images, videos for Spotify’s canvas, visuals for live performances or music videos, animated stickers for stories, and AR filters for social media.
The overall art direction of the EP «¡Pero bueno, Alfonso!» was established by Awmanda and mansilla, my challenge was to translate that concept and art direction into the world of 3D and motion. I created a 3D motion for each song on the EP. In this case, I animated, modeled, textured, and lit a balloon flower from scratch. Afterwards, I generated variations of the initial flower to create the rest, changing the lighting and color scheme.
You can check out the EP on Spotify
Once I had the loop and postproduction ready for Spotify’s canvas, I wanted to take it a step further by adding depth to the project. I created adaptations for other formats such as static images, stickers, and an augmented reality filter. This allows us to tell the story behind the EP, the song, and the motion in a dynamic, interactive, and fun way. Ending up with something soo fresssh.
You can test out the filters on my Instagram @carlos.munnoz
Stickers for everyoneee! I have uploaded all the flowers in motion to the GIF section of our social media platforms for people to use freely. You can find them by searching for any of these keywords:
«elartedealfa» «perobuenoalfonso» «munnoz» «nn»
The first attempt at an augmented reality filter for social media were discarded, while the second one takes center stage as the chosen option.
Last chance to see this beautiful flower cluster…
Aren’t they gorgeous? I’d die to have those flowers in my home and watch them dance in a super-modern vase <3
Hey Player1-Artist… How about you?
Are you down to collaborate and make something awwwesome together?
Let’s do it… Just hit me up! (not in the face pls).